Terms of Service

These terms are between you, the person or business buying the service, and Zachary Aqqua and Younes Berlamani, two individuals working together under the name Tenon.

Tenon is not a registered company. There is no limited company, no corporation and no shareholders behind it. You are contracting with two people, and you are entitled to know that before you hand over money, so it is the first thing on this page.

You accept these terms when you approve a design and the plan starts. Nothing needs to be signed. Our FAQ says there is no contract, and what that means is this: no minimum term, no notice period and no document to sign. These terms are the standing rules of the service, not a commitment to stay.

See your homepage in 24–48h before any payment.

No payment, no card and no obligation. If you do not like it, say so and walk away. You keep the thinking: what we showed you about your own business is yours to act on, with us or with anyone else.

What you do not get by walking away is the design itself. Until a plan starts, the mockup we made stays ours: the files, the layout and the build. We may reuse the work. That is the trade for designing a real homepage for a business that may never become a client, and it is why the mockup can be free at all.

How the free mockup works

Free mockup first. You pay nothing until you approve the design.

After that the plan is billed monthly in advance. Each payment covers the month ahead, and the date you approved the design is the date your month turns over.

If a payment fails we will email you and try again. Nothing happens immediately: a card expires, a bank declines, these things get sorted out. If an account stays unpaid we may pause the service, which means the website stops being served and the assistant stops answering, until it is settled. We will always tell you before that happens, never on the same day the payment failed, and your content and your domain are not touched.

Prices are in USD.

No minimum term, cancel any time. 14-day money-back after launch.

Email [email protected] and tell us you want to stop. There is no notice period and no cancellation fee. The service runs to the end of the month you have already paid for, and then it ends. We do not refund part of a month, apart from the money-back guarantee below.

Not happy after launch? Full refund, no questions. That is fourteen days from the day your site goes live.

This is the part people get wrong, so plainly:

• Your domain is yours, always. It is registered in your name from day one, so cancelling does not touch it and you can point it anywhere.
• Your content is yours, always. The words, the prices and the photographs you gave us were never ours.
• Before month 12, the website does not transfer. If you stop at month 7 you do not take the site with you. That is what the month 12 date means, and it is the reason the monthly price is what it is.
• The call answering, the review requests and the chat stop. They are a running service, not a thing you were buying a copy of: they run on a phone line and call minutes that are paid for monthly.

If stopping early is a real possibility for you, the outright option is the better shape of deal. $2,990 once and the website is yours, host it anywhere. The call answering, review and chat system is $129 a month on top, because it runs on a phone line and call minutes we pay for every month. Or skip it entirely and just take the site.

Your site is hosted by a hosting company. The assistant answers over a real phone line, using call minutes bought from a carrier. The chat runs on a provider’s system. Your Google Business Profile belongs to Google. We chose all of them and we will move you if one of them stops being good enough, but we do not run any of them.

When one of them has an outage, your site or your call answering can go down with it, and we cannot fix it any faster than they can. We will tell you what is happening and chase them. We are not liable for their failures, and an outage on their side is not a breach of these terms by us.

One thing we do not offer at all today is automated text messaging. It is not part of the price and no date is promised for it. Sending automated texts from a US business number needs carrier registration under a registered business, which is an approval process rather than a setting. If that changes, it will be announced when it actually works, and these terms will be updated at the same time.

This is the most important section on this page. Read it even if you skip the rest.

We sell a website that is built to get found, and an assistant that answers the calls you cannot take. We do not sell a number of leads, a position on Google, a percentage of calls recovered or an amount of revenue. We do not promise any of those, and nothing on this website promises them either.

Where you rank depends on Google, on your competitors, on your reviews, on how long your business has existed and on a hundred things none of us can see. How many people call depends on demand in your town, on the season, on your prices and on the weather. How many of those calls turn into jobs depends on you. Anyone who promises you a ranking or a number of leads is either guessing or lying.

So: no specific outcome is promised, guaranteed or implied. Nothing in our marketing, on our home page, in an email from us or in a conversation with us is a guarantee of results, and none of it forms part of this agreement. The things we do guarantee are written on the pricing page and repeated here: a free mockup first, a published price, no minimum term, fourteen days of money back after launch, and the website becoming yours at month 12.

You keep your own number and answer it yourself when you are free. Reviews land on your Google profile, not ours.

The review request goes to every customer after every job, with the same link, in the same words. We do not screen people first, we do not send happy customers to Google and unhappy ones to a private form, and we will not set that up for you if you ask.

This is not us being difficult. Asking only the customers you expect to be positive breaks Google’s policies, and profiles that do it get their reviews removed or the profile suspended. The downside of asking everyone is that you occasionally hear something you did not want to hear, usually before Google does, which is worth more than the review would have been.

By using the review system you agree not to ask us to filter who gets asked.

What you gave us stays yours from the start: your name, your logo, your photographs, your words and your domain. We never claim any of it.

What we made stays ours until the transfer: the design, the build and anything we wrote or drew for you. At month 12 it becomes yours, as set out above. The tools and templates we build every site on stay ours permanently, and are not part of what transfers.

We may show your finished site in our portfolio and in our own marketing, with your business name and a screenshot or a link. If you would rather we did not, email [email protected] and we will take it down. You do not need a reason.

Our own demo pages are a separate thing and are labelled as such. Demos are Tenon concept builds; the Shah's Halal page is an unofficial concept, not their official site. They are our work, shown as concepts, and nothing in them implies that the businesses shown are clients or endorse us.

We will do the work carefully and fix what we get wrong. If we cause you a loss and it is our fault, we will put it right or pay for it.

There is a limit. Our total liability to you for anything connected with this service is capped at the total fees you paid us in the twelve months before the claim. If you have been with us four months, that is four months of fees.

We are not liable for indirect or consequential losses: lost profit, lost business, lost bookings, lost data, lost goodwill or the cost of a replacement supplier. We are also not liable for outages at the hosting company, the carrier or the chat provider, as set out above.

Nothing here tries to exclude liability that cannot legally be excluded, including for death or personal injury caused by negligence, or for fraud.

If someone brings a claim against us because of content you gave us to publish, you cover us for it: the claim itself, the damages and the reasonable legal costs of dealing with it.

In practice this is about photographs and text. If a photographer finds their picture on your site, or a competitor objects to a claim you asked us to publish about your business, that is yours to answer because it came from you. It does not cover anything we made up or anything we published after you told us not to.

We may update these terms. When we do, we change the effective date at the bottom of this page, and if the change is material we email you at least 30 days before it takes effect.

If you do not want to accept a change, cancel before it takes effect. There is no minimum term, so that costs you nothing beyond the month you have already paid for. Carrying on after the date counts as accepting the new version.

These terms are governed by the laws of New Mexico, United States, and the courts there are where a dispute is heard.

We work from outside the United States and serve clients in United States, Canada and Europe. Naming a forum here is meant to give you somewhere clear to go, not to make it hard. Before anyone goes anywhere, email us: almost everything is a misunderstanding that a phone call fixes.